16 February 2021 – Agrobiotechnology Talk Series (4) Digital transformations effects on Agricultural Products and methods to assess market trends

The fourth agrobiotechnology talk has been delivered by Prof Francisco Cisternas, Assistant Professor of Marketing, CUHK Business School on ‘Digital transformations effects on Agricultural Products and methods to assess market trends’ on 16 February 2021. Prof Cisternas, Assistant has introduced digital transformations effects on agricultural products as well as methods to assess market trends, and discussed the challenges and opportunities for producers in the market affected by technological advances. The talk was well received by 52 participants.